Jettison / verb
1. to throw goods overboard to lighten a ship or aircraft in distress
2. the act of throwing goods overboard when a craft is in distress; also, the goods thrown overboard
3. (figurative) to throw away; discard
He guessed that Richardson decided to jettison the facial hair after his wife found it scratchy.
-- Liz Sidoti, Boston Globe, 208-12-03
But with economic anxiety sweeping the public, some banks have decided to jettison traditional ads touting products and instead market traits like stability and security.
-- Paul Donski, The Atlanta Journal-Constitution, 2008-11-28